A telecom customer asks for fixed internet, mobile lines, TV and a cloud PBX. In one offer.
It sounds like one request. It’s actually dozens of decisions.
Which fixed plan fits each location? Which mobile tariff for which users? Does the TV package stack with the internet bundle or replace part of it? What discount applies when three services are sold together, and who approves it if it goes over the limit?
Now multiply that by three locations, 200 users and a phased rollout.
That’s why telco quoting isn’t regular quoting. A standard product has a price. A converged offer has combinations, dependencies and rules about what can’t go together. Every new bundle multiplies the possibilities, and every possibility is a place for a mistake.
Then comes the part nobody plans for: the bundle changes in the middle of the week. A promo ends, a tariff is retired, a new package launches. If the rules live in spreadsheets and in people’s heads, the sales team keeps quoting yesterday’s offer until someone notices. Usually after the customer has already said yes.
A CPQ built for telecom treats this as the core problem, not an edge case. Bundles, dependencies, eligibility and discount rules are configured once, by the people who own the product. Every quote follows them the moment they change. No waiting for IT, no old price lists floating around.
Complex offers don’t need more careful reps. They need rules that hold up when the catalogue moves.
How long does it take your team to get a new bundle into a quote today?